Adobe Campaign project leadership
Scoping, coordination, operational follow-up, prioritization, business/technical alignment and execution quality.
About my role
Adobe Campaign Consultant, CRM and Marketing Automation
CRM and marketing automation project lead, I support marketing automation, workflows, campaigns and omnichannel customer journey projects.
Adobe Campaign Consultant · CRM Project Manager · Marketing Automation · CRM Campaign Management · Customer Journey Automation
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A technical and operational perspective
I work in environments where business, CRM, data, IT and marketing teams need to move together: scoping, project leadership, workflow structuring, coordination, execution quality and industrialization of marketing practices.
My approach combines business understanding, operational Adobe Campaign experience, journey automation, campaign management and a strong focus on omnichannel customer experience.
Expertise
Areas of work
Project-oriented expertise across execution, CRM workflows, marketing automation and digital transformation.
Workflows, CRM campaigns and automation
Workflow structuring, campaign industrialization, customer journey automation and improvement of marketing automation practices.
Omnichannel customer experience
Alignment of journeys, segmentation, data, messages and channels to build a coherent, measurable and actionable customer experience.
Digital transformation and CRM
Supporting teams in the transformation of marketing practices, from pure players to retail, with an operational efficiency mindset.
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